Google’s domination of the entertainment market in the UK has taken another step forward with the launch of its Android film rentals.
For as little as £2.49, Android phone users can rent a title with their video app and watch it within 30 days of purchase, although they only have 48 hours to complete it once the viewing has begun.
Alternatively, the films can be rented using Android’s online site and streamed to any device the user is logged on to while the rental is valid.
UK users will originally have access to around 1,000 titles, although it is possible that this will rise in the future if the service proves popular. Current top rentals include Mujhse Fraaandship Karoge, Fast Five, Green Lantern, Senna and Inside Job.
The move comes shortly after Google announced it was launching its eBook service on British shores as it looks to challenge the dominance of both Amazon and Apple.
Speculation has also been roused that the tech giant could be planning on bringing its Music By Google service over to the UK in the not too distant future.
Google stepped up its efforts to rival Apple recently with the opening of the first Apple-style store on London’s Tottenham Court Road, which is currently focusing on selling Chromebooks and headphones.
